Author Archives: rogerdaybain

About rogerdaybain

Humor and music shape both my personal and professional life. I've spent a lifetime seeking flagrant relevance filtered through the prism of existential absurdity and reason, if you catch my drift. I grew up in a small Chicago suburb playing baseball and basketball. Elvis then the early Rolling Stones changed my life, as did a thorough study of the country blues and the writing of David Ogilvy and Ernie Hemmingway. Some form of advertising or songwriting has been my main focus for the past several decades. A sense of humor is at least as necessary as the other important senses.

March Ponderings from Rock Harbor

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This is the saga of trying to market your self-published book while in a tropical paradise.

Rock Harbor does not provide a good environment for launching a book. The beach awaits. The Bay awaits. The breeze stands in line, awaiting. There are manatees to spot and Osprey to witness and books to read in the shade of a Mangrove tree. At first, we thought it was a Buttonwood but someone who seemed to know what they were talking about said it’s a variety of mangrove.

A few weeks into the launch, I must think of ways to get someone to write about the book or review it. But who wants to think of these things while on a tropical respite?

There is yellowtail snapper to eat. There are gin and tonics to be made. There is tax preparation to be put off. There is tomorrow, with highs in the lower 80s and a WSW wind at 8. There goes a dolphin. Bring down the paddles.

There is a roof rehab project involving a dozen Guatemalans. Some mornings it sounds like a huge bank vault is being repeatedly dropped over our heads. Will the ceiling crack? There are asbestos particles wafting about. Three old roofs dating back 50 years are being torn off. The workers recline on the asphalt parking lot in the shade after lunch, taking a siesta and thinking thoughts that I can’t imagine. I suppose I could imagine them, but not for the purposes of this extended message.

There is Wordle to play and the Florida Keys Press to hunt down on Wednesdays to see what deals Publix has beginning the next day.

There is sunset to watch. Nearly every night. There is the green flash to look for as the orb sinks into oblivion. There are the people gathered for sunset, one of whom usually has a green flash story. And there is the green flash explanation that has something to do with light rays and water and bounce rate and hydro physics.

There is the crocodile and there are those who have spotted the crocodile and those who have heard of their croc spottings.

There is the downpour on the way home from the Italian Food Company and the rain going right through the tarp over the tables at Ballyhoos, where you have sought refuge, drenching you good.

There are the accidents and the crazy drivers and the traffic backups that last for hours because there is but one road to get you from A to B on the entire island chain. There are more than108 mile markers. There is a python every now and again. And it always gets its picture in the Press, held by the smiling captors, who now have something else to jaw about.

There is the wait staff shortage at area restaurants.

And still, there is the book that needs some sort of boost.

There is Key Lime pie from Mrs. Mac’s. Take home a whole frozen pie. Best eaten when warmed by the evening air. There is the sound of water churning on the rocks when the wind is from the west. There is the cartoon voice of the Bronze Frog, sounding like a dog biting a squeeze toy. Bite and release.

There is the slow internet and the sometimes-shaky cell service. There is the morning coffee on the lanai. There is the glass-topped bay when the wind drops. There is the paddle board gliding over the glass, passing over the manatees feasting on sea grass, creating cloudy water for their snouts to break through with a snort.

There are the stars and the moon and the glowworms.

There is the camaraderie and chatter and gossip and crazy talk and earnest talk and hushed talk and vapid talk and talk of where you’re going to eat and what you’re having for dinner and does the grill next to Tamarind work yet, the one closest to the path that leads to the beach that leads to Big Dock where a dozen boats are tied up and await their masters. There are the Rock Harbor rules getting broken regarding maximum dog size, maximum occupancy, minimum length of stay, smoking on the beach, moving chairs on the beach.

Tonight’s diversion is the Oscars telecast. The host doing the interviews must be some influencer or something. I’ve never seen her before, which doesn’t mean much because I usually avoid mass culture. There are very talented people who will be honored tonight, but they all must succumb to the TV telecast culture of worshipping at the altar of CELEBRITY. Is there a person on the planet more excited than a red carpet interviewer? No! They are giddy with their own fame. Queue endless B-roll of movie clips interspersed with behind the scenes clips and howling music. And then the over-the-top intro of tonight’s super host, Jimmy Kimmel. Applause. Inside joke with Nicole Kidman.

But back to this not so good environment for pushing my book. There is a sighting of a sea turtle on the beach but Linda suspects it to be an escaped pet.

How does one think of LinkedIn ad campaigns when there is a baby sea turtle washing up on our beach, when a guy that Linda dubbed the wolfman carries on a 5 hour conversation on the deck behind us, wearing shorts—or is it a bathing suit?— filled with stars. He has hair everywhere. The Wolfman of Rock Harbor.

Most here are well done ex-professionals and business owners from up north. The wolfman is different. He has added a touch of something to the predictability of the Rock Harbor society of elderly well-done citizens who have done well. Most here are fine with this life “stage” of resting on laurels, managing bank accounts, showing pics of grandkids on iPhones, napping and in some cases, going to the Caribbean Club to immerse in debauchery. This encourages a coasting vibe. There are few big plans being cooked up at the pool, beyond tonight’s dinner plans. Life is one long vacation until it’s time to depart and head back north. I get itchy after a couple of months and look forward to getting back to my “real” life.

Most view their Rock Harbor life as the reward for a lifetime of accomplishment. I’ve already done it. What more is there to do? Many have worked their asses off. More than a few have been lucky. I doubt anyone here could duplicate my Hardly Working ethos. The feeling that life here is “on hold.” That accomplishment is a rear-view mirror thing. Coming in for a soft landing. (Although with more Miami weekenders buying places, this is changing.) In any cases, we are all escapees.

But we all enjoy sunset. In fact, sunset is perhaps the least political event in Florida. Although there is a conspiracy theory gaining traction that woke culture is trying to assign a neutral gender to the sun. They sun.

A Russian en plein air painter was here in February and we bought her painting of our office tree—the mangrove that we first thought was a buttonwood—whose shade we enjoy during our daily respite from the rest of life, whose branches entice the Nashville Warbler. The tree under which several have read my book. The book that needs my marketing attention, which I find difficult to give.

You know why else it’s hard to work here? And the pool people don’t go to the beach. The Beach people are slightly more apt to notice the Nashville Warbler in the mangrove tree.

-30-

Hal

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For a while in the early 1970s, I lived in a re-purposed Slavic Baptist Church in the Seven Corners neighborhood of Minneapolis. The Church was across from a flophouse run by ex-state senator, Ralph Mayhood. The senator never truly got elected, however, we always referred to him as the Senator. The year prior to my arrival, good friends Stew and George blew into town and turned the Church into a waterbed and leather goods store. And crash pad/commune/hangout.

Stew and I on the back dock of the Church looking toward the Corners circa 1971

Cheap stogies and shoe polish

Next door to the Church was a shabby apartment building where Harold had a room. We didn’t know exactly how old Harold was, but we knew he was old; at least in his 70s. He had liver spots. His hair was blackened with shoe polish. He always wore a dark, threadbare suit. His clothes smelled like cigars. And pepper. We called him Harold to his face but when he was not around he was Hal to us. Hal smoked over a dozen cheap cigars a day.

I have a dim recollection of going to Hal’s apartment one time to tell him that George was waiting to take him to the store. He didn’t offer me entrance, but I noticed tall stacks of old newspapers against a wall. Although it was a fire hazard, Harold thought he needed the papers for reasons never fully explained.

Harold sampling one of his delights

A previous life

Hal, who now weighed about130 pounds, still wore the overcoat of a 300-pounder, which at one time he had been, a lifetime ago when he was a troubleshooter for Big Bill Thompson, Mayor of Chicago. He also ran errands for the Mayor of Cicero, Ralph Capone, Big Al’s brother. Now he was was hanging with young dropouts and dreamers.

Quite the cook

Hal liked to cook, though he had relinquished his taste buds to a lifetime of smoking progressively cheap cigars. In order for him to taste anything at all, he used ridiculous amounts of pepper in his cuisine. And hot sauce.

A couple of times every month, Hal cooked for Church residents and visitors. His go-to dish was stew, which of course pleased Stew. George or Stew would drive Hal to the market to shop for the stew ingredients, always with Sherlock in the back seat. You could sense that Harold thought it was undignified to be in the back seat with a Bassett Hound.

Sherlock the Basset Hound

I locate things

But Hal, who had a business card that identified him as a “locator,” was living on dimes and he had the moxie and class to never complain. When asked what it was that a locator did, Hal would wave his arms and puff his cigar and make it very clear that he did not wish to be asked such a stupid question. We thought it had something to do with real estate though never did we actually witness his locating skills.

He had another card in the bulging wallet that he kept in the breast pocket of his comically large suit that showed a cartoon-ish man with a bulge in the front of his pants. The caption read: the man with the plan

Gimme the hot sauce!

We learned to be wary of Hal’s stews and soups and would try to get the chef to hold off on his final spicing until we’d each filled a bowl. But then Sherlock would start barking or there would be a senator spotting, or a customer wanted information about a waterbed and we’d take our eye off the stew pot. That’s when Harold, still dressed in his overcoat, would empty the hot sauce bottle into the impending dinner.

Gasping

His go to recipe was simple: Equal amounts of potatoes, carrots, onions, meat and pepper with a pinch of salt. That meant three pounds of potatoes, three pounds of pepper…you get the picture. First timers’ eyes would bulge from the basically inedible pepper heat. Choking. Gasping. We thought it was funny in a cosmic joke-y way, thinking—here we were in the Church basement eating scorching meals prepared by an old guy with shoe polish in his hair.

Stew and George about to choke on some exceedingly spicy fish head stew as Hal demonstrates the classic finger

Oliva is on second with a double

Sometimes Harold would venture to the bus stop bench on the small concrete island in the middle of the Seven Corners street jumble. On a warm summer day, he left his un-air-conditioned apartment to listen to the Twins game on a transistor radio held to his ear. If you passed by, to make sure he was doing okay, he might tell you that Oliva was on second with a double. He talked loudly because he was hard of hearing and there was often a bus going by.

The pointing finger

To supplement his social security, Hal made signs for the Band Box Café, the greasy spoon on the Corners. Each sign featured a pointing finger, the kind you would now find in clip art. The Box, though it had only two tables and 4 stools, had about 40 Hal signs with the pointing finger. Tacos 3 for $1.00. Hamburger sandwich 35 cents. Coffee 25 cents. He also made signs for the church.

I am a proud owner of a Hal finger replica that George made and presented to me on a visit to my current home.

Sad

Sometimes Stew and George would take Hal on errands or for a bit of a joyride and once in a while Harold directed them to pass by a prim Saint Paul neighborhood where, in a little one-story house, lived Hal’s daughter. We never saw his daughter, but he liked to point out the house. “My daughter has a beautiful house,” he would say. He never wanted to stop. Maybe he was embarrassed to be in the back seat with a drooling hound. There was something wistful about this.

stew…Stew.. Pepper Stew.

There is an endearing quality in an old man who wears shoe polish in his hair, which was his nod to vanity and a glimpse of what he must have been like at Ralph Capone’s joint in the 1930s: a slick operator smoking stogies and running sorties for the mob.

With a flophouse of alcoholics across the Corners, and Hal making appearances at will, we lived in a stew of humanity. George, Stew and I have always been intrigued by characters. Hal could have had his own comic strip.

We believed in magic

We labeled our existence: Magic. We were in a land of magic. However, you can’t stay in Magicland forever or you’ll quit believing in magic. George hung onto Church life the longest. I peeled away and came back a couple of times then departed forever. Stew left somewhere in there. We all miss Hal and often when we now connect, we relate Hal stories.

Looking for the Perfect Christmas Gift

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Looking for a gift for someone who isn’t quite sure what they want to be when they grow up? Or for someone who never grew up? Or for someone who might want to re-live the final Grateful Dead performance at the Fillmore West. Or for a student of social history of the 1960s and 1970s. Or for someone who taught themselves to play guitar. Or for someone who attended Kansas University in the late 60s/early 70s. Or for someone who could use a laugh. Take a cue from Santa. Hardly Working might be the answer. If you’re looking for the perfect Christmas gift for yourself, order a copy for yourself.

Song 4 Steve

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I wrote this song about a friend, a goodly hearted cat I grew up with in Clarendon Hills. We were Little League heroes together. Endless one-on-one hoops in the driveway. Lots of girl talk. During high school years, we would drive up to Lake Forest to woo exotic damsels—exotic because we were unknown to each other. He always had girlfriends who didn’t go to our high school.

We Smoke
A bit after high school he enlisted in the Army out of penance to his dad, who was President of a local American Legion chapter. He survived Vietnam and came back with good weed. A couple pounds of it. Back when it was easy to smuggle. We smoked, connecting the days of our youth with now, while fantasizing about some idyllic future that involved beach life.

Best Man
A couple of years later, he introduced me to my wife, Linda. While he explored Mexico for a spell, Linda and I watched his little mutt, Thunder. He was the best man at our wedding, As deep a friend as you could have. A goodly hearted cat.

Linda took this pic of Steve when we camped at Lake Powell in the mid 70s. Life was good.

Don Jaun
Somewhere during this time he moved to Arizona and eventually started a business— packaging and selling mesquite charcoal sourced from the Yaqui tribe in northern Mexico. On a quest to outrun his suburban, Catholic upbringing, he had become entranced with the Teachings of Don Juan and the Yaqui ethos.

Chainsaw Desperado
At the same time, he was getting involved in medium to large scale weed trafficking. My Little League pal was now living the desperado-in-the-desert lifestyle. One time he escaped a raid by the feds, snuck through the Sonoran desert and somehow ended up on our doorstep in Lawrence, Kansas, where we were living at the time. With a chainsaw. He had hitchhiked from Arizona while cradling a chainsaw. You had to be there.

He Had Changed
Maybe ten years later, when Linda and I had moved back to the Chicago area, he came through town on desperado business. When I met up with him he was holed up in a drab, city hotel with no view, chain smoking and absently watching TV reruns. He had changed since the last time I had seen him. You could feel he was in the midst of a stressful transaction. He didn’t give me the details and I preferred not to know.

Take Your Pick
We grabbed cheeseburgers at the Billy Goat and within a year or two he died of heart failure. Speculation was that it was caused by too much stress—he also had a wife and two kids—the lingering effects of malaria from Vietnam, too many cheeseburgers, too much smoking, a ten year freebasing habit, a history of family heart disease, take your pick.

Back to The Song
I wrote most of this song decades ago but finished and recorded it with Geoff DeMuth maybe five-six years ago. This is not a literal depiction of something that happened to my friend. I took artistic leeway or poetic license or fool’s liberty, whatever. Sadly ironic when a goodly hearted cat dies of heart failure at a young age. Especially someone who was a Little League rival. We’ve missed him for 30 years.

4th of July Weekend 1971 with The Dead

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An excerpt from the Hardly Working chapter, “Go West Young Man.” Attending the final performance of the Grateful Dead at the Fillmore West………..

The line waiting to get into the Fillmore reeked of patchouli oil, righteous b.o., reefer and incense—the absolute freakiest freak-show the culture could assemble. There were be-robed gurus, dirty-footed flower girls, speed freaks, acid heads, dropouts, used-to-be-clean-cut-but-now-zonked-out-ex-varsity-athletes and assorted expats from the small towns and suburbs of America, wearing fringed vests and patched jeans, high school band jackets, puffy sleeved Zorro shirts, tank tops, granny dresses and threadbare thrift store garb adorned with feathers and buttons and beads. And many headbands. It was a scene to make most older Americans shake their collective head in befuddlement and beeline for the liquor cabinet. My reason for coming to San Francisco was to simply experience what was out there. This was definitely out there: a laid-back utopia to some, a dystopian anarchy to others. There may never have been a time so dominated by youth.

Security that night was provided by the Hell’s Angels, the respected, feared, and often reviled biker gang that began in Oakland and had now achieved an ironic, almost heroic status with the peace and love crowd. They too were non-conforming California originals who thumbed their filthy noses at anything remotely bourgeois. During the Dead show, I bumped into an Angel as he took a long pull of something in a paper bag. He grunted. My Angel moment.

 “Dark Star!” yelled someone from the audience. “Morning Dew!… New Minglewood!!…play something heavy!” Would the performance go on forever, until the building levitated, nirvana achieved? Would the secrets of the universe be revealed to the faithful? Every single person in the joint was high and dancing—or doing what passed for dancing—blissfully shrieking, jumping up and down, gyrating, undulating, inhabiting their own time and space, communing with the spirits, achieving ecstasy, until the entire place melted into a screaming Edvard Munch scene. Visitors from another planet would have been confused. Middle American suburbanites would have been terrified. George Washington might have wondered if crossing the Potomac had been worth it. This wasn’t the revolution he had in mind.

Many hours into the show, Brian and Sally told me they were going back to the apartment. I assured them that I could find my way home—although I had little sense of where the Fillmore was in relation to the apartment on Cole Street just north of the Panhandle—but I didn’t care. I would find the way. I would improvise, like the Dead. With about a thousand other zapped souls, I stayed until the bittersweet end, adding my whoops and exultations as the swirling pageant of sensory madness throbbed, as each song started and swelled and petered out or hit a dead end only to be resurrected by Jerry or Phil or Bob. Jerry the hipster shaman displayed the constitution of a long-distance runner or one who knew the right chemist, never leaving the stage, playing with The Rowan Brothers, then the New Riders of the Purple Sage and finally a few hours with the Dead. Johnny B Goode was the last number and I’m not sure how much more I could have taken.

Somewhere between midnight and daybreak, I loped out of the Fillmore into the other world of an early morning city, quiet and surreal; where tomorrow had already begun and yesterday seemed a thousand years ago. I managed to snag a ride with some revelers in a pick-up who were headed to a donut shop near Sally’s apartment. The way. I passed on the donuts and scrambled home. When I woke up the next afternoon, Jim Morrison’s Parisian death was in the news but all we talked about was the Dead. It was the final performance of the Grateful Dead at the Fillmore West.

My 1970s philosophy

author’s 1970s look

How are book sales going?

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A short stack

As a recently self-published author, I am often asked: How are book sales going? Selling like hotcakes? Tall stack? Short stack? Lingonberry?

We all know that sales figures are the sole determinants of a book’s commercial success. Hardly Working entered this commercial world the day it went on sale. No longer just a manuscript, indeed, It became a product, the same as Jello or Dawn dish soap or DQ Dilly Bars. Every day a handful—or fingerful— of citizens orders this product: not a great example of selling like hotcakes. At this rate, by my calculations, if I live to be Methuselah’s age, I might make back all the dough I spent getting the book out. Of course, my goal wasn’t a financial one. My goal was to chronicle the world of work as seen through my eyes.

A Question of Relevance

So, sales are not yet on a trajectory that allows me to quit my day job—if I had one—a job that no longer exists, in an industry that has changed, in a world that is simultaneously accelerating and regressing.

Can a story recounting my work experience and my work philosophy in the 1960s-2000s be of interest in this current world of impending artificial intelligence, creeping fascism, degrading environment, decreased critical thinking skills, high inflation, and digital addiction? How might a book about what was feel relevant in a world of what is? Well, people still read Don Quixote, written over five centuries ago. Because the story remains entertaining and relevant. And doesn’t that old book about a Jewish carpenter remain a popular read? Each generation shares basic wants, needs, and desires. Forging your own path is a universal theme. My hope is that Hardly Working stands up as an entertaining story set in the recent past. I wrote it as entertainment not as a career self-help book.

The Stranger Consideration

Will those who don’t personally know me be interested in the Flange Ladies or the Ace Hamburger Flipper or Dishwashing Moses or how it feels to cross dress while playing kazoo for and audience of kids and nuns?

Consider that my original intention was to write something for my kids. After working with editors and joining a writer’s group—Writer’s Ink at Arlington Heights Memorial Library—the project morphed into a story that, I hope, both explains and transcends the time in which it was told. A story that a stranger could enjoy. A story that might sell like hot cakes. (Slathered in butter and syrup with a side of maple bacon, served by a gum popping waitress with a pony tail, who is a single mom writing a book about her own experience waitressing with a college degree. She’s shopping it to a university press.)

Author or Marketer?

Back to the threadbare thread…What I have quickly come to learn: self-publishers must be self-marketers. Having spent much of my adult life in various forms of marketing, this should be easy for me, no?

Marketing begins with defining the target audience, yet I’m uncertain of my target. I didn’t write the book for a target other than smart, curious people of any age who possess a sense of humor, who are still interested in life. I will have to “see how things go” and perhaps my target will be revealed. Until then, I must contact this library or that bookstore or professor or old friend or podcaster. Remind readers to post a review. Contact everyone I know. Suggest that friends do the same. Beg for book club consideration. Practice the fine art of reaching out.

Feels like there is always something to do. Leave no stone to unturned. Sheesh, what a marketing strategy!

Hardly Working Again

Which leads to a dilemma. How much work does the author of Hardly Working wish to do? Well, if I enjoy the book marketing hustle, then I’m hardly working because work, as defined by me, is doing something you would rather not do. Conversely, if I find self-marketing to be tiresome and endless, then I am working and no longer a role model for the hardly working set—which includes myself. What a conundrum. (Incidentally, I prefer writing to marketing.)

The Car Wash Incident

I interrupt this message to give some anecdotes. For example, as my sister-in-law was reading Hardly Working at the car wash—take a moment to picture this—a woman next to her, also waiting for her car to be groomed, asked, “What are you reading?” “A hilarious book by my brother-in-law,” came the reply. A few clicks and the unknown car wash woman punched in Amazon on her phone and ordered the book. I would like to meet this woman! I should suggest to friends that they, too, bring their copy to the car wash.

Read at your own Risk

One reader informed me that, after reading the book, she quit her job. If “Take This Job and Shove It” could be a hit song, might Hardly Working find similar commercial success? Will the book cause unemployment to rise? Can capitalism withstand this potential onslaught? Hardly Working might spawn an anti-Calvinist work ethic? Will it be banned for sending the “wrong message” to hard working Americans? (Sorry for getting carried away.)

More Anecdotes

One collection of friends from a previous lifetime sent me a group photo posing with the book, warming my heart cockles.

A visual artist friend informed me that Hardly Working is the first book he has read in over ten years. Is this testimony to our friendship or my literary skills?

A musician friend, who happens to appear in the book, believes I should pursue a Netflix deal and requests that Brad Pitt portray his character in the series.

A gourmet chef reports that his wife reads a chapter aloud each night as he prepares dinner: like the readers who read aloud to the rollers at Cuban cigar factories in days of yore.

Yet another fine reader claimed that the book is banned in his bedroom because it caused him to chortle and guffaw, preventing his wife from sleeping. Another book banning, of sorts.

Banned in his bedroom

Mind If I Watch?

Recently I gave a beach reading to fifteen or so as the sun slipped into the bay. You never know who your competition will be in the book hustling game. Breathtaking sunsets are tough competition.

Earlier that day, on the same beach, the sun shone brightly as I read Raymond Chandler while five or ten feet away, a woman read my book. (Farewell My Lovely vs. Hardly Working.) This made me both pleased and anxious. I glanced at her expression, looking for signs of boredom. What is it called when you’re looking at someone who’s reading about your life? Reverse voyeurism?

What’s Next?

I must now choose my next course of action because I will continue to get asked, how are book sales going? Should I finally open an Instagram account? Oh please no! Must I waste a few copies on Oprah or Terry Gross or Obama? Do I pursue the Netflix deal? How? Or, shall I have a sandwich board made and hawk copies at the train station?

All things considered, I could now write a book about writing a book, then write subsequent books about the experience I had with the previous book—like a literary Russian nesting doll. Or, should I be satisfied that I authored and published a book, a task only a sliver of the populace accomplishes? Hmmmm. I’m ready for a tall stack of hot cakes so lemme know if you have any ideas.

Buy Hardly Working

First editorial review for Hardly Working

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Roger Bain’s memoir, Hardly Working” How I Found My Career and Kept My Soul, surprises and delights as it answers that thorny question: What do you want to be when you grow up? This coming-of-age tale, filled with a cast of colorful characters, is by turns thought provoking, amusing, and nostalgic as it describes the author’s quest for the American Dream, navigating as many twists and turns as Hulu’s Only Murders in the Building.

In the years immediately after college when most graduates are scrambling to reach the top of the food chain, Bain hatched a plan, “a life map where I would ‘retire’ at the beginning of adulthood. Of course, I would need to work, but as little as possible.” The candid description of the author’s unconventional journey does not disappoint.

Bain rivals participatory journalist George Plimpton in the variety of jobs he has held: golf caddy, drill press operator, Fuller Brush man, waterbed purveyor, itinerant hippie, song writer, store Santa, and cable TV adman, among others. He says: “Throughout my journey, I’ve always sought out that sweet spot: to have just enough without being possessed by my possessions, or by ‘the man,’ and to always have time for my own creative pursuits.” Ultimately, he draws upon his multi-faceted life experiences to establish a successful advertising agency that feeds his creative Muse while also paying the bills. Win-win.

Like other good memoirs, Hardly Working doesn’t simply chronicle the vicissitudes of Bain’s quixotic life; it also offers personal epiphanies: “I had a growing realization that my path was my own decision and to hell with expectations. . .” And “I knew I was lucky. I’d had a comfortable, trouble-free upbringing. But I wanted more from this life. I was on a quest, and the only way to discover what I was looking for was through experience.” And experiences he has had!

Hardly Working is well written and engaging. Unlike the spate of best-selling life stories later proven fraudulent, Bain’s account rings true, amply supplemented by photographs and an amazing level of detail. Fans of Bill Bryson’s The Life and Times of the Thunderbolt Kid and Ferris Bueller’s Day Off will appreciate its nostalgic look at life from the 1950s to the present. Devotees of music from bebop to hip hop will resonate with Bain’s recollections of music culture and his contributions to it. And those seeking to “find” themselves will have an entertaining guidebook of do’s and don’ts.

If you’re looking for a memoir that is both comical and substantive, grab a copy of Hardly Working. Then buckle up for a rollicking ride.

Nancy Walker, PhD, professor of psychology (retired)

Author of The Child Witness, Children’s Rights in the United States, and Lost Opportunities: The Reality of Latinos in the U.S. Criminal Justice System

Author relaxing after a hard afternoon of pondering.

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Q & A With The Author of Hardly Working

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Question: Why did you write the book?

Many years ago, I decided to sketch out what I had done to make money throughout my life. The original motivation was to provide a document for my kids; not a path for them to follow but more an entertainment. These “job sketches” evolved into an autobiography filtered through the lens of work. We each have a story to tell. This is mine.

Question: What was your favorite job?

My very last one. I created it. (You’ll have to read the book to find out.)

Question: Does a career define a life?

Not always. In my case, I would say, yes, it does because my work became my life. In a good way. I shaped my self-created job to my talents. (One might say whims.)

Question: Which jobs most shaped your view of life?

I have come to believe that there is no such thing as a worthless job. Each one contributes to your understanding of the world and how it works. But be careful not to overstay once you grow bored or feel stagnant.

Question: How did you recall the things you did many decades ago?

It is remarkable how memory works. Dwell enough on something and small details return. Not necessarily important details, rather, snapshots from the photo album that is our mind. For the most part, I have written what I remembered. And I have tried to be truthful. But memory and truth are two different things. I confess to augmenting my memory with Google searches from time to time. How else would I have known the number of people employed by the auto industry in the 1960s?

Question: Who are some of the most unforgettable characters you worked with?

Doc, the caddy master, at the Hinsdale Golf Club. The Ace hamburger flipper at Lum’s restaurant in Lawrence, KS. Dishwashing Moses at Grinnell Hall at Southern Illinois University. The Fabulous Johnny A at Sunflower Cablevision. Sherlock the Basset Hound in Minneapolis. Dr. Bingo, the mad pharmacologist.

Question: Who are your most likely readers?

I am of the baby boom generation, but the book provides a social history for any age group. I believe dividing populations into age blocs can miss the point. A better gauge might be dividing people into taste blocs. Here is who might enjoy Hardly Working: young people who are curious to expand their frame of reference, who may be uncertain of their career path. Ex-hippies. Social historians. Corporate dropouts. Wannabe corporate dropouts. Ad industry people. Memoir enthusiasts who wish to absorb a point of view from a regular (not normal!) person. Cable TV alums. It may also serve as a gift for recalcitrant kids or grandkids. The geo-focus of the book includes Chicago and its western suburbs, Lawrence, KS, Minneapolis, Carbondale, IL, San Francisco and the open road.

Question: What do you hope the book can accomplish?

I hope that Hardly Working might serve as a look at the latter half of the twentieth century and the beginning of the twenty-first from the perspective of a non-famous person. I hope the book is provocative in a positive way. About twenty people have read the manuscript as of this writing. Two of them have already changed the direction of their work life.

Question: What was your writing routine?

It varied from one afternoon-a-year to three hours every morning for a month. My library in Arlington Heights, IL, has a monthly writer’s group. Reading aloud chapters and getting immediate feedback gave me some direction. The ensuing discussions often veered into similar jobs that group members had. They recalled tasks that were bureaucratic or time wasting or bosses or co-workers who were wonderful or not. Of special importance seemed to be jobs that are deemed low skill or incidental or low paying. Summer jobs. Starter jobs. Dirty jobs: the jobs that are the binding agents of society. The jobs deemed essential during a pandemic.

Question: Is there a soundtrack?

Yes. I thought you would never ask. Most friends and acquaintances think of me as a songwriter. I have collected some twenty compositions that are mentioned in the book or reflected my circumstances at various stages of the story. https://rogerbainmusic.com/hardly-working

Question: Do you have advice for young people beginning to think about what they want to be when they grow up?

Keep an open mind, don’t be afraid of failure, have fun, don’t settle for the obvious, pay attention to what fulfills you and read many books, hopefully this one, available Feb. 25 on Amazon and (I hope) other fine platforms.

The author holding a plastic inflatable companion as Mary, Ardys and Pete share a laugh prior to a Barking Geckos gig.

If you are a bookstore or book reviewer, I will send you an ARC upon request.

My Philosophy Circa 1970

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Excerpts from the Hardly Working chapter titled Fried Pie and the Redneck Brothers…

My first Kansas summer found me at a crossroads. By now, it was easier for me to list the things I didn’t believe in than those that I did. I was skeptical of marriage, careers, the Vietnam War, government—in short, most of society’s institutions. That was for squares, man. I wanted no one to tell me what to do or to think. The choices I made had to be mine. All mine. In a notebook I scribbled, live as if your life depended on it.

I hatched a plan, a life map where I would “retire” at the beginning of adulthood. Of course, I would need to work, but as little as possible. And nothing career oriented. Hell, I had no idea what I might do.

Though I never referred to myself as a hippie, that was my stereotype. If you had long hair and wore threadbare clothes, you were a hippie. It was a look. Simple as that. You are how you look. In 1971, if you looked like a hippie, one could extrapolate that you smoked grass, were anti-war and laughed at the American Dream. Being a hippie made you feel like an outsider in a culture that you didn’t wish to fully participate in. And that made you feel kind of good, like it was your best chance to experience the heroic status of the minority. Minority heroes were the hip heroes. Rosa Parks, Caesar Chavez, Huey Newton, the New York rabble rouser, Abbie Hoffman, and Jerry Garcia, the acid guitar shaman with the Latino last name.

I didn’t believe in society’s institutions, but I did have my beliefs. Very strong ones. I believed in the magic of existence; the magic around every corner; the magic of the moment. And now, the magic of guitar playing. During that melting summer of 1970, alongside teaching myself to seem crazy, I taught myself to play the guitar. I wanted to write songs. My inner voice needed an outlet. Because I hadn’t begun playing during the typical teenage timeframe, I had a lot of ground to make up. A girlfriend bought me a cheap acoustic, I picked up a few songbooks—one by Donovan, I remember—had guitarist friends show me chord changes, and I was hooked. Nothing has had a more profound effect on my life.

cover photograph by Suzanne Burdick

I Believe in Santa

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A chapter excerpt from Hardly Working, the tale of my circuitous career path, published in 2023.

I Believe in Santa

Gibson’s Department Store Lawrence, KS 1978

***

The first time I peered into the Gibson’s lunchroom mirror as a white whiskered Santa, I had to laugh. Sardonic laughter. It had come to this. My intention was to write a feature story for the Kansas City Star: “Santa Like Me.” Then I could explain to any who wondered that I was simply doing background research. By the end of the gig, however, I realized that writing about the quirky things that kids said and did— the angle that a Star piece required—would force me to tamp down my own feelings about this mythical, pipe smoking dude who had become a symbol of capitalism. Santa doesn’t ask kids what they need. He asks what they want. Needs are fine but wants are what matters if GDP levels are to continue upward. Santa was the be-whiskered, Coca-Cola drinking Pope of capitalism. The newspaper would never publish my true thoughts: that impersonating this beloved icon—for money—was a low point of my job cavalcade.

A lowpoint in my job cavalcade

***

My suit and hat were made of stiff red felt-like material, cruel to the touch. The fake beard became a form of torture, causing a brutal rash to break out on my increasingly ulcerous upper lip, requiring gobs of Vaseline. Beneath the hideous whiskers, my philtrum glowed the color of Rudolph’s nose. My aviator style glasses were a dead giveaway of my fakery, and I had no money or inclination to invest in wire frames. My brown sideburns stood out against my white wig and beard. I was a cheesy Santa in a cheesy department store, who bellowed “Yo Ho Ho” (and a bottle of rum) instead of “Ho Ho Ho,” who jigged around his throne when things were slow, as if victimized by Saint Vitus’ Dance disorder. I was a madcap Santa ready for action. Read the entire chapter in Hardly Working